Proper web development is important for search engine optimization (SEO) because it helps search engines understand the structure and content of a website. This allows them to index the site more effectively and rank it higher in search results. A well-designed website also provides a better user experience, which can increase the amount of time users spend on the site and improve the likelihood that they will engage with the site’s content. This can also have a positive effect on a site’s search engine ranking.
On the other hand, a poorly designed website can be detrimental to SEO. If a website has a confusing structure or is difficult to navigate, search engines may have trouble crawling and indexing the site, which can prevent it from ranking well in search results. Additionally, a poorly designed website can be difficult for users to use, which can lead to a high bounce rate (the percentage of users who leave a site after only viewing one page) and a low average time on site. Both of these factors can negatively impact a site’s search engine ranking.
Investing in SEO is important, but it should be done in conjunction with proper web development. A well-designed website provides a strong foundation for SEO efforts, and can help a website rank higher in search results.